The future of
PORSCHE
The Goal
With the possibility of automotive manufacturing companies selling products away from vehicles, this project was to create a promotional product for Porsche that could attract future customers who may be interested in the brand and cannot currently afford a Porsche or Porsche customers who are interested in purchasing a Porsche that is not a normal vehicle.
Porsche Beyond
With a target production year of 2026, the Porsche Mission EKart is an electric high-performance go-kart that introduces Porsche customers to the company on a smaller scale.
Introducing Mission EKart.
The Opportunity
The Transportation Design class of the Bachelor of Industrial Design program at Humber College had the opportunity to work alongside PFAFF Automotive and Porsche Centre Vaughan in Vaughan, Ontario to gain better knowledge of Porsche’s design language, history and target audience to help influence the design direction of the project. To finish the project, we had the pleasure to present our projects to the amazing staff at Porsche Centre Vaughan. They proceeded to show our class around the dealership and took us on test drives in four new Porsche Taycan GTS and Taycan Sport Turismo GTS.
Check out the article below on The Globe and Mail about our experience!
